RMRKTR is one of Poland’s leading sales optimization agencies using direct email marketing to monetize client audiences. Following a phase of hyper-growth, their disparate marketing systems became too much of an overhead to manage effectively. Efficiencies decreased as employees had to balance many moving parts, so a change was required to introduce more scalable process.
Redvike built an infrastructure that automated core processes, reducing manual overhead and freeing resource to focus on campaign management. Leveraging AWS - and with the support of a custom CMS - RMRKTR now have a direct mail campaign tool that can not only handle high project volumes with ease but can also generate the level of in-depth analytics required by clients.
RMRKTR can grow comfortably, thanks to their redesigned internal services, while automation has freed resource to refocus on key activities. Improved efficiencies have allowed the team to onboard new clients, without adding unnecessary stress or strain to the wider organization.
We took the platform outline and broke the core requirements down into their specific use cases. With an outline design provided by the client, we were able to work collaboratively, evolving an effective lead generation solution targeting the accounting world.
Redvike stepped in to rationalize the end-to-end email marketing process, streamlining data collection, processing, storage and, ultimately, use of personal information.
With ambitions to scale the service across five new cities, the company's CEO sought a bespoke solution to support business growth and enhance productivity.