#Amazon Web Services, #AWS, #microservices, #time to market
21 August 2018
Bartłomiej Rgacewicz
Article mage

6 Ways AWS Can Shorten Your Platform’s Time-to-Market

If the entrepreneur prizes any one detail, it has to be product time-to-market. After a lightbulb moment, all that stands between idea and success is development – at least, that’s the hope. Still, clients are often surprised by how long it takes to build a platform from scratch. But thanks to Amazon and its cloud-based Amazon Web Services services (in fact, to all cloud-based service providers in general), the process is much shorter than it once was.

We Don’t Have to Reinvent the Wheel

Cloud storage is to software providers, what the power plant was to manufacturers: back in the day, if a company wanted to build a new manufacturing unit, they’d have to construct the electricity generator to go alongside – at significant overhead in both time and cost.

Then, the power plant came along: so, manufacturers had a resource to tap into immediately on an ‘as-needed’ basis, simplifying operations and reducing costs. Fast-forward to today, cloud-based servers offer software providers much the same: ready-made infrastructure on top of which developers can build; just this time, it’s for data.

Netflix, Spotify, Stripe, Airbnb, Instagram: these are all upstarts who have upended industries. And they’ve done so by focusing on core operations; handing server management, data storage, networking, remote computing, and security responsibilities over to the experts who know how it should be done.

They understand the wheel already exists, leveraging it to roll-out disruptive models, then rapidly scale their services. There’s no reason you can’t do the same.

How Does Amazon Web Services (AWS) Support Rapid Platform Development?

There are several cloud-based services out there. But when it comes to getting a new business off the ground in minimal time, we believe AWS provides the most effective solution for six core reasons:

#1 – Immediacy

The beauty of cloud computing is it offers a pre-existing infrastructure: start-ups have immediate access to a robust architecture on which to build any platform.

Better still, Amazon’s unique model provides a simple service without significant hurdles to get a project off the ground.

Simply put, you can:

  • Avoid excessive hardware costs
  • Forget management and administration frustrations
  • Concentrate on core operations from the outset

…exactly what any over-worked founder hopes to hear when considering how to launch a new concept.

#2 – Cost Efficiency

If speed is a primary concern, then cost is never far behind; AWS certainly isn’t just for billion-dollar unicorns. The tiered pricing model comes without any upfront commitments.

So, businesses needn’t spend hours deliberating over which subscription level to choose. Instead, you just get started with development and pay for what you use. Moreover, AWS’s pay-as-you-go structure has no minimum spend, which allows you to throttle use as much as you need when you want to save. Then, increase your use – and spend – as budgets allow.

And should, for any reason, you need to terminate the arrangement – this isn’t a problem.

#3 – Scalability based on Amazon Web Services

You need to consider how your platform will scale long before you build it, which can hinder progress early on if you choose to design your own infrastructure: you’ll need to think about which geographies you may enter, how you’ll manage security, how many visitors your site needs to handle – and that’s just to begin with.

Choose Amazon Web Services, however, and you have access to a scalable service with data centers in ten different regions.

You can start development with full confidence that – when the time comes to scale – AWS’s coverage will allow you to handle surges in traffic; take on new markets; or, deploy new servers in minutes should your platform take off overnight.

#4 – Flexibility

Every client prefers a different technology stack: whether a particular operating system or a specific programming language. Yet, these decisions have far-reaching implications.

AWS works across languages, operating systems, models. So, you can choose the approach most suited to your business goal. You can even switch services midway as new requirements emerge, giving you the freedom to innovate without concern the underlying architecture could limit the scope.

A vital feature in the start-up world given market dynamics change almost daily, often calling for a quick response.


#5 – Security 

A data hack can put businesses of any scale at risk while building a secure platform is a significant task in itself.

AWS includes sophisticated security protocols, which are continuously monitored and updated guaranteeing your servers remain protected. You can also configure firewalls to restrict access at any level of detail, or use identity management systems to track user activity.

Then, there’s the benefit of distributed servers in case a natural disaster or systems failure hits one location. While data centers themselves are physically guarded for ultimate peace of mind.

#6 – Platform Reliability

Finally, AWS provides the most comprehensive Platform-as-a-Service model, and one which has remained reliable across:

  • Database management
  • Caching
  • Data warehousing
  • Transcoding
  • Storage
  • Backup
  • Infrastructure
  • Application management

The extensive product coverage allows developers to quickly deploy new systems – or migrate existing ones – into the Amazon Web Services infrastructure.

Meaning you can have your platform up-and-running much more quickly than trying to build the end-to-end solution in-house.

While many cloud-based service providers exist, Amazon has become a firm favorite here at Redvike.

Even with more than fifteen years’ experience in delivering cloud storage solutions, AWS continues to innovate. So, you know you’ll always receive a high-quality product should you choose this secure service to host your platform.

By removing so much of the technical overhead up front, Amazon Web Services helps entrepreneurs begin their project without unnecessary delay – leaving the infrastructure headaches to the experts. Learn more about good web development!

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