#business, #communication, #development, #team
27 September 2020
Julianna Sykutera

Part I. Best Communication Practices

Through years of delivering innovation in the IT industry, we’ve created our own culture of working with clients. We believe good communication practices are key to successful project development and increase the chances of a longer tech partnership. Fingers crossed that our guide will spare you the unnecessary costs and stress peaking near the project deadline. 

If you’re interested in our experience go ahead and read: How we deliver software projects in Redvike.

Why business communication is important 

Why you should take care of the communication with clients. 

Communication is to help identify the potential of the product in terms of size and in which direction it can be developed. For instance, should we start with a web application, native or hybrid? How the product can be further scaled? Only through active listening and meetings with a client, you can understand the client’s product vision. It feels like an obvious thing but very often turns out it could’ve been done better. 

By maintaining the contact you increase the chances of a longer collaboration which is a valuable experience for any type of business. Also, the way you communicate with your partners says a lot about your company – it’s your business card. 

Don’t build walls, build bridges 

Take care of transparency. It really cuts the unnecessary distance between a client and the project team. 

If a client doesn’t have contact with developers – who build the actual product! – he is kind of separated from the process and any obstacles on the way. This creates a false perception of the project status. At the same time, the developers don’t get the real picture of the situation. But if we successively connect both parties, we see that the whole development team is getting more understanding of the project. People are more aware of the possible worries the client may have. Also, everyone considers the problems the team is faced with. 

It’s important that each person involved in the project can share their own knowledge, experience, and talk to everyone on a daily basis.

Daily communication with clients will save unnecessary stress (and costs!)

If you think meeting once a week will do the job, you’re wrong. 

Once a week you can meet with your best friends, not with your client who invests his money and time into your tech expertise. You have to care about this relationship through daily meetings and progress summaries. And it doesn’t have to be 2 hours long talk. The best way is to work in short feedback loops. This way you keep your client always updated about the current status and the stage developers are in. If your partner understands what’s going on with his product and what phase it is – you both have nothing to worry about. It is much better than goal-based communication where you only hear each other when you hand over the project. 

Also, consider the fact that good communication practices will accelerate your project delivery. If you communicate effectively, the work goes smoothly and things are finished much quicker. This is how you keep your clients satisfied as they don’t overpay on product development. 

Summing up, 

The secret sauce to a successful partnership is communication. Not the one based on the obligation but understanding and willingness to help. If you show people you want to understand their point of view to provide them more information, it always turns into trustworthy and respectful contact. After all, we all want to finish the project without delays. Good communication practices help us build long-term cooperation with the client and increase the likelihood of staying in touch in case of the next brilliant idea. 

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