Von Coin - Redvike

Von Coin

Turning Xbox achievements into awesome swag

Team on project:

The Pitch

Von Coin’s mission is to reward hardcore gamers for their achievements on Xbox. The Von Coin CEO approached Redvike with a vision to create a comprehensive platform that could handle auctions between gamers, in collaboration with gaming industry partners. Based in Ireland, but with its sights set on the USA (then Canada and the UK) - Von Coin displayed an ambition that Redvike was confident it could match.

  • Ireland-based entertainments company launching a gaming auction platform in the USA.
  • Users earn digital Von Coins through Xbox achievements, which they redeem for rewards.
  • Required an auction platform - supported by a fully-functional CRM for auction management - as well as the creation of a new digital currency.

The Process

Given the project was Xbox-specific, we created a ReactJS web app designed and implemented for Xbox only. The process meant researching the full catalogue of Microsoft guidelines and technical libraries to create a bespoke end-user experience.

An Admin panel allows the Von Coin team to manage the auction process - covering creation, sequencing, timing, T&Cs, available products, regions and time zones. While the Von Coins themselves have become a powerful user acquisition tool thanks to industry-wide partnerships.

  • Designed and implemented an Xbox-specific ReactJS web app.
  • Created a digital currency as a unique rewards mechanism, using timed releases and industry partnerships to determine the correct supply of coins to reward in-game achievements.
  • Developed a bespoke Admin panel to handle auction management.

The Result

Von Coin showed huge ambition throughout the project, culminating in a successful product launch in the USA - before scaling into the UK and Canada. The Von Coin-Redvike collaboration continues thanks to the positive progress, moving from MVP to a fully-fledged gaming product. Feedback remains strong - with the number of Von Coin auction participants pushing into the tens of thousands.

  • Successful launch resulted in continued collaboration between the two teams
  • Positive community feedback has stimulated a raft of new product ideas
  • 9k current platform users powered by continuous daily growth

Review from the client

Daniel CEO of Redvike
Daniel CEO of Redvike

Despite the project’s complexity, Redvike remained resourceful and leveraged their diverse technical expertise to find solutions. Clear communication and initial planning helped ensure success.

John O'Sullivan

Operations Manager, Von Bismark Limited

Daniel CEO of Redvike

Daniel Samotys


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