Chitown Trainer

An in-house platform for on-demand personal trainers
React JS
React Native
Node JS
Vue JS
Team on project:
Case Results:
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The Pitch

ChiTown Trainer offers on-demand fitness instruction in Chicago. Twenty trainers work throughout the city running both 1-to-1 and group fitness sessions in various luxury residential buildings. With ambitions to scale the service across five new cities, the company’s CEO sought a bespoke solution to support business growth and enhance productivity.

ChiTown Trainer wanted a comprehensive Business Management System to handle the company-wide process, helping the organisation become more productive on the whole.
The client was using Mindbody: a dated, and overly-complex enterprise SaaS solution focused on brick-and-mortar businesses.
No other solution existed to support location-independent operations, or to handle both private and group sessions, making custom development the only option.
The app also had to include scope for brand differentiation in the competitive personal training vertical.

The Process

The new app offers both mobile and web access with separate client/trainer/manager/owner interfaces. Each includes a user-specific dashboard with role-related information allowing the entire business to operate from within a single, custom platform.

We built a comprehensive, user-centric app that surfaces personal details, schedules, calendars, and tasks – with in-app notifications, plus an online shop.
We also covered business operations requirements with features supporting staff management, payroll, payment and invoice processing, and task management.
A ‘re-skinnable’ companion app supports interactive trainer-client communication, creating a ‘sticky’ brand and in-residence experience.

The Result

Thanks to the new end-to-end Business Management Solution, ChiTown Trainer has streamlined all elements of business operations. Both clients and trainers love the ease-of-use of the application; while client acquisition has markedly increased, the business continues to scale, and company-wide productivity is higher than ever.

Client acquisition has increased, luxury residences are signing up thanks to the in-app branding capability, and other businesses are now looking to license the software.
Productivity has improved, while the centralised service has allowed expansion into new territories.
The client has made significant savings thanks to cheaper-to-run software.
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